You can’t scale beyond your systems.

I help scaling beauty brands align their product architecture, brand strategy and operating foundations for sustainable growth - without the choas.

THE PROBLEM

Why Growth Gets Harder as You Scale.

At a certain point, growth stops feeling exciting and starts feeling more daunting than it should.

Revenue grows.
Complexity grows faster.

It’s natural to respond by adding products, increasing marketing spend, or expanding into new channels.

But if the foundations aren’t aligned, those moves amplify strain instead of profit.

I help founder-led beauty brands realign product architecture, brand strategy, and operating systems — embedding regulatory integrity and operational readiness into the core — so scale becomes stable, defensible, and sustainable.

BOOK A DISCOVERY CALL

WHAT I DO

I SCALE beauty BRANDS

I started out working for big international fashion brands - and then developed, built and sold my own product-led brands.

Now I work with start-ups, helping indie-brand founders entering their next stage of growth.- by aligning product architecture, brand strategy, and operating systems.

I don’t focus on tactics.

I focus on structure — so growth becomes intentional, defensible, and sustainable.

A little bit about me…you may not know!

I am a plant addict - I am rarely ablen to resist a new addition to my growing collection of exotic orchids and heritage roses.

I am passionate about community, supporting local business and conscious consumerism.

  • "Working with Barbara as a fractional product manager on our marketing team was a game-changer"

    — Daniel Coward - COO - Kelowna Woodcraft

  • "Barbara was a great business resource and a key member of our team

    — Miles Long-Alexander - Head of Engineering - LaserCAM

  • " Barbi brings a lot of energy, knowledge and dedication to the table

    — Doug Brown - Director - Brand Interventions

  • Barbara is an extremely committed person who is passionate about delivering projects"

    — Marc Stoiber - Marc Stoiber Inc

THIS IS NOT FOR…

✘ Pre-revenue founders

✘ Idea-stage brands

✘ You’re looking for a marketing agency

WHO I HELP

THIS IS FOR YOU IF…

✔ You’re doing $500K–$10M+

✔ You have real traction

✔ Growth feels harder than it should

✔ SKU complexity is rising

✔ You’re still the decision bottleneck

THE PRODUCT MAVENS METHOD™

Align. Decide. Build. Scale.

Scaling isn’t about adding inputs.
It’s about redesigning the engines for the next stage.

  1. Diagnose the constraint

  2. Redesign the engines

  3. Deploy high-leverage interventions

Structured like a consultancy.
Executed like an embedded operator.

WHAT I DO

Align Product Architecture, Brand Strategy & Operations.

Growth strain is predictable. The systems that support $500K rarely support $5M.

I work with you to create structural alignment across product, brand, and systems.

PRODUCT engine

Design for scale.

  • SKU structure.

  • Hero strategy.

  • Margin logic.

  • Formulation alignment.

  • Stability & preservation awareness

  • Additive safety consideration

  • Dermal limit awareness

BRAND STRATEGY

Promise what you can defend.

  • Positioning clarity.

  • Claims discipline.

  • Pricing architecture.

  • Packaging alignment.

  • Certification feasibility

OPERATING SYSTEMS

Build systems that hold.

  • GMP alignment.

  • SOP structure.

  • Traceability.

  • Workflow clarity.

  • KPI dashboards

  • Inventory planning discipline

  • Vendor qualification systems

Regulatory Integrity • Structural Discipline • Operational Readiness

Product Mavens supports founder-led beauty brands across Canada through a structured product architecture and scaling framework — aligning hero product strategy, regulatory integrity, and operating systems for sustainable growth under Health Canada and cross-border requirements.